Banco América Merrill Lynch has conducted a survey on the interest in replacing a mobile phone with a new smartphone model in which 91,000 consumers have participated. And in the vast majority of cases, anyone who wants to buy a phone already has one. That is why technology companies depend on updates from their own users.
Fortunately for Apple, a large number of iPhone users intend to renew their smartphone with the acquisition of an iPhone XR, an iPhone XS and / or an iPhone XS Max. Specifically we speak of 31% of consumers who have participated in the survey.
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The iPhone XS and the iPhone XS Max are having a good level of sales
For Apple things seem to go pretty well, the sales of the iPhone XS and the iPhone XS Max are superior to the sales that the iPhone 8 and the iPhone 8 Plus had during the first week after its launch. And, according to this survey, demand will continue to grow by the end of 2018.
Wamsi Mohan of Bank of America Merrill Lynch has written a publication to investors:
"Our survey suggests that interest in updating the iPhone has grown significantly in recent months, with steady growth following the announcement of the iPhone XR, the iPhone XS and the iPhone XS Max."
Among the 91,000 people who participated in the survey, 31% of them wanted to buy an Apple mobile device. On the other hand, only 15% planned to buy a smartphone from Samsung.
"Our survey points to a very interesting opportunity for growth in both China and India."
Although Apple has not yet detailed sales figures, it is estimated that the numbers are very high. The company will share its fiscal results on November 1.