The main product of Google is advertising, when you think of Google, forget about the search box because that is not really what gives the company money. That's why getting information about your users to offer them the most specific advertising possible is essential. How is this achieved? Getting as much information as possible from us, even tracking our iPhone according to a new demand.
A campaign called 'Google You Owe Us' is looking to sue Google for tracing millions of iPhones during 2011 and 2012. For this Richard Lloyd and his lawyers are preparing a class action lawsuit to which you can add if you think you have been affected. The purpose of this lawsuit is to ensure the privacy of users:
We want to make sure that large companies like Google respect our privacy in the future. Our personal information is valuable and must be used in a reliable and fair manner.
Neither the first nor the last case against Google
This is really nothing new, Google has been sued multiple times to obtain information from users for advertising purposes without direct permission from them. However, he has managed to prove that this is not the case, but that they always obtain the information in a legal manner. According to a company statement:
This is not new, we have defended similar cases previously. We do not believe that it has any merit, and we will challenge it.
Whatever the demand seems to be that it is serious, as they claim to have sufficient evidence to demonstrate this tracking through secret cookies. If true, things may change for Google not only because of the fine you have to pay, but also because of future agreements with Apple to put your search engine as the main one in the iPhone. Either Apple could change to another search engine, or Google would pay a much higher figure to remain the default search engine.