There is a lot of talk about how the iPhone X sales are going, because the revenues generated by this phone can be the main news of the company's next financial results in January. Everyone wants it, although some say it is not selling as much as we imagined because its availability has turned out to be higher than in other launches (thus deducing that fewer shipments have been made).
However, recent figures seem to estimate the opposite. A research done by IHS Markit and reflected in MacRumors estimates that the iPhone X was already in the hands of more than 2% of the owners of an iPhone three weeks after its launch. If true, it would outnumber the iPhone 8 Plus and iPhone 7 Plus bookings.
Exceeding the $ 700 average selling price of the iPhone
In countries like Japan, the source says, the reserves of the iPhone X have been the best that an Apple phone has ever had in the country. The markets where this model has triumphed have been those where there is more income per capita: Singapore, Denmark or Switzerland among others.
So yes, it seems that Apple may be having record sales with the iPhone X. And seen its price, that can translate into record profits for the company this Christmas. It is estimated that this price, assuming that 31 million iPhone X are sold, increases the average sales price (ASP) of the iPhone to more than 700 dollars on average for the first time in history.
In other words much more summarized: it does not matter if the new iPhone is expensive. Everything indicates that it is sold, and a lot.